06 / 06
Campaign execution
Live
Outbound Campaign with Tracked Results
An ICP-filtered, personalised outbound campaign built to test whether clean GTM data could produce replies and booked conversations.
7.5%meeting rate
Tool stack
- Clay
- Email verification
- Automated sending
01
The bottleneck
A polished table is not a revenue outcome. The system needed to prove that the same ICP logic, verification, and personalisation could translate into replies and meetings.
02
System design
From input to action, with every decision visible.
- 01
Built the ICP-filtered company list, verified work emails, and personalised openers inside Clay.
- 02
Automated the send rather than moving through contacts manually.
- 03
Reached 40 CEOs and founders directly and tracked replies and meetings through the live campaign.
03
Outcomes
What changed because the system existed.
- 4 replies from 40 sends - a 10% reply rate.
- 3 booked calls - a 7.5% meeting rate.
- 2 prospects asked about pricing before the call; zero contracts are claimed while the result remains in progress.