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Signal-based prospecting

Live

Instantly Growth Opportunity Engine

A traceable account-prioritisation system that combines hiring, funding, and outbound-stack signals into one explainable opportunity score.

22accounts scored
Tool stack
  • Clay
  • Apollo
  • TheirStack
  • GPT-4o

01

The bottleneck

GTM teams need to know which accounts to contact first and why. Manual research is slow, prioritisation changes from rep to rep, and outreach is rarely tied to a current, observable signal.

02

System design

From input to action, with every decision visible.

  1. 01

    Imported 22 target companies from Apollo with the firmographic context needed to make each signal usable.

  2. 02

    Built a live hiring signal for relevant SDR, BDR, RevOps, GTM, and Sales Ops openings, with explicit flags separating genuine zero results from missing data.

  3. 03

    Added outbound-tooling and funding-recency signals, then combined all three in a weighted score: hiring 45%, funding 30%, and outbound stack 25%.

  4. 04

    Created deterministic GTM motion recommendations, excluded existing customers automatically, and constrained AI reasoning to facts present in the record.

03

Outcomes

What changed because the system existed.

  • 22 companies scored end to end with every score traceable to an observed fact.
  • 2 existing customers identified and excluded before outreach copy was generated.
  • Zero hallucinated facts in the generated reasoning and email copy by design constraint.
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