05 / 06
Workflow automation
Live
Fashion Brand Lead Generation & Outreach Pipeline
A repeatable workflow that filters a broad fashion market into verified decision-makers and creates grounded collaboration drafts in Gmail.
949→26market to ICP
Tool stack
- Clay
- Google Sheets
- n8n
- OpenAI
- Gmail API
01
The bottleneck
An influencer marketing agency was manually finding brands, sourcing contacts, verifying emails, and writing outreach for every campaign without a repeatable operating system.
02
System design
From input to action, with every decision visible.
- 01
Translated the ICP into positive and negative filters, reducing 949 raw companies to 26 targeted Indian D2C fashion brands.
- 02
Found 45 relevant founders, CEOs, and marketing leaders and verified 40 work emails through a waterfall.
- 03
Joined company context onto every contact, then sent the data through an n8n workflow from Google Sheets to OpenAI and Gmail.
- 04
Iterated the prompt three times to remove generic flattery and force a concrete brand detail plus a direct partnership ask in under 35 words.
03
Outcomes
What changed because the system existed.
- 949 raw leads reduced to 26 ICP-matched brands and 40 verified contacts.
- 89% email verification hit rate.
- 40 ready-to-send, brand-specific Gmail drafts generated without manual writing.